Your logo is the face of your brand. Ever seen a brand without a logo… negative.
Your logo needs to loud and proud but all simple enough so people immediately recognise it as your business. Think of the Golden Arches, we all know exactly which brand they belong to.
A logo will also define your corporate identity from the use of typography, colour and design elements.
That said, your brands logo should be yours and is an incredibly personal thing. You have to love it and live at the end of the day 🙂
Looking for a new or refreshed logo for your brand, get in touch with me!